Be Honest using Virtual Smart Agent

April 10th, 2008

Tests Show That Honesty Really IS the Best Policy!

Here is some cutting edge marketing research for you. The best conversion rates have resulted from NOT trying to “trick” the visitor into thinking they are chatting with a real person. It is best to be completely honest with the visitor from the very beginning of the conversation.

Of course the results could be different for your business.

This Behavioral Disorder Is Affecting Your Sales! (And You May Be One of The Millions of People Who HAVE It.)

The fact is that MOST of us suffer from this to some degree.
I’m talking about “Passive-Aggressive” disorder.

In terms of psychology, this behavior is a method of dealing with an emotion that occurs when you are blocked from reaching your personal goal.

The emotion I am referring to is none other than… FRUSTRATION!

Picture this …

You have just made enough money online to afford your very first big screen TV, so you anxiously rushed to the local electronics store.

You barely have enough extra cash to afford the 52-inch TV that you wanted so badly, but you are very motivated to buy one, and have your cash-in-hand as you walk through the doors.

As you walk toward the TV section… 2 or 3 sales agents immediately rushed to your assistance like a pack a rabid hound dogs on steroids!

You nearly get trampled before you even got a chance to look at the new TV’s. You feel like slapping each agent and telling them to get lost.

But instead of flying into a rage, you try to be polite and simply attempted to avoid them all together.

Unfortunately, they don’t let up. They kept hounding you, and it is obvious that they are using every trick in the book to squeeze a commission out of you.

In spite of your desire for the TV, and the cash in your hand, you eventually walk right out the front doors … with NO big screen TV.

Why?

Because you are so frustrated!

This type of scenario happens when you go to a website and get smacked in the face with a ton of advertisements. Your first inclination is to avoid it altogether, and eventually you will leave if it becomes frustrating.

The idea here is NOT to frustrate your website visitors… but in fact to HELP them.

More specifically, you can exploit people’s passive-aggressive behavior to your advantage by creating a win-win situation (they get helped, and you make a sale).

Again, try the “honest marketer” approach with your Virtual Smart Agent.

By appearing as a “virtual” agent, you can sneak past your visitor’s subconscious defense mechanisms, and deliver your message in a non-threatening way.